Elaka
Project Goal
Bridging the gap between nostalgia and a luxury dessert experience was the primary aim when creating the logo suite for Elaka. The company name comes from the founder’s native language, meaning “cardamom”. Therefore, the shape of a cardamom pod served as a key identifier across the brand.
Design Decisions
Although the cardamom icon plays a big role in the brand, not every flavor offered from Elaka includes this ingredient. Therefore, we created a spoon using the negative space in the logotype to position the brand firmly in the category of frozen dessert (think those classic sample spoons at your local ice cream shop!) In the badge kit and patterns, we created multiple adaptations of these elements to build a cohesive look for the brand.
Consumer Packaged Goods, Frozen Dessert
Logo Design - Badge Kit - Package Design