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Kunu Coffee Co.
Project Goal
Kunu Coffee Co. is a specialty coffee company with multiple locations around Lake Norman, NC. To connect and integrate with the surrounding community, we built the brand around lake-based recreation and family friendly activities.
Design Decisions
The tagline, “Coffee. Lake. Chill.”, positions Kunu Coffee as a vital part of the lake lifestyle. The strategic balance of a fun color palette with elevated typography is a theme present throughout every touchpoint—from merch to the website.
Specialty Coffee Company
Brand Strategy - Visual Identity - Merchandise Design
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