Legacy Refuge

Project Goal

Legacy Refuge needed a trustworthy partner in refreshing their brand identity and creating a visual identity for the two sub-sectors of their organization: Filtered Hope and Baristas On Mission. The ultimate goal was to create distinctive features of each sector, while building continuity across the brand.

Design Decisions

The bird icon, a symbol of vulnerability and hope, became the primary element across the entire organization. From there, we developed unique features for each logomark, symbolizing the primary service of that area of the organization. We also built complementary color palettes and typography across each aspect of the brand.

Non-Profit Organization

Visual Identity - Logo Design - Consultation